fyi : reactor

for your inspiration


Who Said a Yacht has to Look Like a Boat?

The Oculus
  
  
The Infinitas
     
It's summer and it's hot!  What better place to relax than on a yacht - but who said a yacht has to look like a boat?  These cool designs will give you some inspiration for what you might buy (or maybe how you'd imagine spending your money).
Check out more pics here:

Pool Noodle Rooftop Party Space in NYC

  
The rooftop party furniture is made from pool noodles - the long, cylindrical, water floatation toys.  They have been cut and bunched vertically into chaise lounges and ottomans of varying heights for up to 150 people.
When viewed from above, the arrangement of buoyant seating material spells out the word "bububluooopppp" - the sound of something either rising or sinking.

30+ Creative Typography Art

            
Typography is the ultimate form of science meeting art.  Space, size, type treatment/effects, contrast, color selection - and much more - go into every piece of design that involves the use of type.
In this showcase, you'll be able to feast your eyes on over 30 stunning and amazing artwork centered on typography with the aim of jumpstarting your creative juices. 
(via @anthonydsanders)

The Food Art of Kevin Van Aelst



Kevin Van Aelst, a New York Times photographer, takes playing with food to a whole new level with his collection of intricately patterned everyday artifacts.

via PSFK.com

NYC Hotel Creates Elevator to Heaven and Hell


http://www.psfk.com/
In a new video installation for The Standard Hotel in NYC, artist Marco Brambilia (director of Demolition Man) and Toronto based studio Crush have created a moving mural inspired by Dante’s Divine Comedy which utilizes over 400 video sources, including samples from several films. The installation has been placed in one of The Standard’s elevators and when guests look through a viewport it simulates an ascension to heaven or, if you’re on your way to the street, your descent to hell.

Could Your Social Media "Expert" be a Fake?

 

http://www.socialmediatoday.com/SMC/102192

If you haven’t already noticed, the concept of social media has become a mainstream topic that bloggers, media outlets and movie stars continually obsess over daily.

As the “Oprah Effect” has taken root in the marketplace after Facebook and Twitter on her show…the “social media craze” has been established and validated.

Drifting Creatives

work hard/play hard

Gorilla Graphic Design - a fun option to cold calling :)

New Approach from drifting creatives on Vimeo.


Drifting Creatives, made up of Martin Hooper and Gavin Braman, are creative problem solvers, aka designers taking their design skills to the road. If you have time, check out the entire blog...these guys are hilarious.

P.S. Love the outro

http://www.driftingcreatives.com

Print vs Digital sustainability

In the battle of Print vs Digital in the green area, digital always wins in our minds, right? Here is a quote from the publisher of GD USA in his publishers note: "Corporate communications executives simply assume that using electronic media — emails, podcasts, websites or even television — is naturally greener than print. Print is an easy target, observes the report, but in reality, emedia alternatives can have a far greater environmental impact." So, read the article, visit the link and decide for yourself.

GDUSA Green Enews, June 2009




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